It Can’t Stay This Sh*tty Forever: How to Survive and Thrive When Life Gets Hard

At Girlz Ink, we don’t sugarcoat it—we speak from the heart, tell it like it is, and show up for our artists. And episode 100 of the Tatter-a-FACT Podcast? It’s one of our most honest, empowering, and impactful episodes yet.

This milestone episode is titled “It Can’t Stay This Shitty Forever”*—and if that doesn’t sum up what so many of us have been feeling lately, we don’t know what does. Whether you're a permanent makeup artist navigating a slow season, a business owner battling burnout, or a human just trying to keep it together, this episode is for YOU.

👇 Watch the full episode here:

Let’s Talk About the Sh*t—Because We All Have It

It’s real talk between two women who’ve been through it—personally, professionally, and emotionally. Teryn, the founder of Girlz Ink, and Sarah, a key part of the Girlz Ink team, sit down for one of the most raw and relatable conversations we’ve ever shared.

We’re talking:

• Business struggles in a slow economy

• Feeling stuck, unseen, or overwhelmed

• How to pivot when life throws curveballs

• Why success doesn’t mean the absence of struggle

And most importantly, how to find the opportunity buried in the BS.

Because there’s always opportunity—even in the sh*ttiest of situations.

Top Takeaways From Episode 100

1. Every Business Hits a Wall—Even Successful Ones

Teryn opens up about how Girlz Ink was hit hard during economic downturns, just like everyone else. But what set them apart? They pivoted quickly, stayed innovative, and refused to rely solely on social media.

“Instagram isn’t what it used to be. You’ve got to hit the streets. Get back to old-school marketing.”
– Teryn Darling

✨ Pro Tip: Grab brochures, make a plan, and build genuine local relationships. It’s powerful, low-cost, and completely in your control.

2. Marketing Mastery = Business Survival

Relying only on social media can be a trap. That’s why Teryn and Olivia created a powerful, super affordable Facebook Ads Course designed specifically for PMU artists. Learn how to run your own ads and stop depending on agencies that overcharge and underdeliver.

➡️ Check out the Facebook Ads Course here.

3. Sh*t Is Normal—And It’s Temporary

Life gets hard. Business can feel impossible. But it’s never forever. And sometimes? The darkest days lead to the most powerful breakthroughs.

“This is just a moment. A blip. A season. It won’t last. But how you respond will shape your future.”
– Sarah

4. You’re Allowed to Break Down—Just Don’t Stay Down

Teryn reminds us that we don’t have to have it all together. Vulnerability is strength. Taking a day (or two) to feel your feelings isn’t weakness—it’s part of the journey.

“Put your big girl panties on. Cry if you need to. Then get up and find the opportunity.”
– Teryn Darling

What You Can Do Right Now If You’re Struggling

• Talk to someone. A friend, mentor, or therapist. Don’t go it alone.

• Revisit your services. Is it time to learn a new PMU skill? Eyeliner, lips, or Li-FT removal?

• Do some damn good marketing. Hit the streets. Follow up with your network. Be bold.

• Invest in yourself. Take that course. Redo your brand. Shake things up.

• Remember: this is temporary. The highs and the lows never last forever.

💖 You’re Not Alone—We See You

This episode is more than just a celebration of 100 episodes. It’s a love letter to every PMU artist out there hustling, healing, and holding on.

Whether you’re a newbie struggling to build your books or a seasoned artist needing a mindset shift, we want you to know this:

👉 You can do this.
👉 You are not behind.
👉 The next version of you is already forming.

Because nothing stays this sh*tty forever. And the comeback? It's going to be your best look yet. 💪✨

📌 Listen, Subscribe & Share

Don’t forget to watch and share episode 100 of the Tatter-a-FACT Podcast. If it inspired you, share it with a fellow artist who needs to hear this message. Let’s normalize the hard moments—and celebrate how damn powerful we all are for moving through them.

🔗 Subscribe on YouTube, Spotify, or your favorite podcast app.

Want help building your next move in PMU?
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We’ve got your back.